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ID 117213
Title Alternative
Impact of Twitter on Article Viewership
Author
Mizuno, Atsushi St. Luke’s International Hospital|University of Pennsylvania|The Japanese Circulation Society
Kishi, Takuya The Japanese Circulation Society|International University of Health and Welfare
Rewley, Jeffrey University of Pennsylvania
Matsumoto, Chisa The Japanese Circulation Society|Tokyo Medical University
Sahashi, Yuki The Japanese Circulation Society|Gifu University|Gifu Heart Center|Yokohama City University
Ishida, Mari The Japanese Circulation Society|Hiroshima University
Sanada, Shoji The Japanese Circulation Society|Kobe University
Fukuda, Memori The Japanese Circulation Society|Keio University
Sugimoto, Tadafumi The Japanese Circulation Society|Mie University
Hirano, Miki The Japanese Circulation Society|Kameda Medical Center
Yoneoka, Daisuke St. Luke’s International University
Anzai, Toshihisa Hokkaido University
Node, Koichi The Japanese Circulation Society|Saga University
Keywords
Journal article
Page view
Twitter
Content Type
Journal Article
Description
Background: The impact of promotional tweets from the official journal account (for Circulation Journal and Circulation Reports) on article viewership has not been thoroughly evaluated.
Methods and Results: We retrospectively collected journal viewership data for Circulation Journal and Circulation Reports from March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).
Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
Journal Title
Circulation Journal
ISSN
13474820
Publisher
The Japanese Circulation Society
Volume
86
Issue
4
Start Page
715
End Page
720
Published Date
2022-03-25
Rights
This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license. https://creativecommons.org/licenses/by-nc-nd/4.0/
EDB ID
DOI (Published Version)
URL ( Publisher's Version )
FullText File
language
eng
TextVersion
Publisher
departments
University Hospital
Medical Sciences