Impact of Twitter on Article Viewership
Mizuno, Atsushi St. Luke’s International Hospital|University of Pennsylvania|The Japanese Circulation Society
Kusunose, Kenya Tokushima University Tokushima University Educator and Researcher Directory KAKEN Search Researchers
Kishi, Takuya The Japanese Circulation Society|International University of Health and Welfare
Rewley, Jeffrey University of Pennsylvania
Matsumoto, Chisa The Japanese Circulation Society|Tokyo Medical University
Sahashi, Yuki The Japanese Circulation Society|Gifu University|Gifu Heart Center|Yokohama City University
Ishida, Mari The Japanese Circulation Society|Hiroshima University
Sanada, Shoji The Japanese Circulation Society|Kobe University
Fukuda, Memori The Japanese Circulation Society|Keio University
Sugimoto, Tadafumi The Japanese Circulation Society|Mie University
Hirano, Miki The Japanese Circulation Society|Kameda Medical Center
Yoneoka, Daisuke St. Luke’s International University
Sata, Masataka Tokushima University Tokushima University Educator and Researcher Directory KAKEN Search Researchers
Anzai, Toshihisa Hokkaido University
Node, Koichi The Japanese Circulation Society|Saga University
Background: The impact of promotional tweets from the official journal account (for Circulation Journal and Circulation Reports) on article viewership has not been thoroughly evaluated.
Methods and Results: We retrospectively collected journal viewership data for Circulation Journal and Circulation Reports from March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).
Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
The Japanese Circulation Society
This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license. https://creativecommons.org/licenses/by-nc-nd/4.0/
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