Impact of Twitter on Article Viewership
Mizuno, Atsushi St. Luke’s International Hospital|University of Pennsylvania|The Japanese Circulation Society
Kishi, Takuya The Japanese Circulation Society|International University of Health and Welfare
Rewley, Jeffrey University of Pennsylvania
Matsumoto, Chisa The Japanese Circulation Society|Tokyo Medical University
Sahashi, Yuki The Japanese Circulation Society|Gifu University|Gifu Heart Center|Yokohama City University
Ishida, Mari The Japanese Circulation Society|Hiroshima University
Sanada, Shoji The Japanese Circulation Society|Kobe University
Fukuda, Memori The Japanese Circulation Society|Keio University
Sugimoto, Tadafumi The Japanese Circulation Society|Mie University
Hirano, Miki The Japanese Circulation Society|Kameda Medical Center
Yoneoka, Daisuke St. Luke’s International University
Anzai, Toshihisa Hokkaido University
Node, Koichi The Japanese Circulation Society|Saga University
Background: The impact of promotional tweets from the official journal account (for Circulation Journal and Circulation Reports) on article viewership has not been thoroughly evaluated.
Methods and Results: We retrospectively collected journal viewership data for Circulation Journal and Circulation Reports from March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]).
Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership.
The Japanese Circulation Society
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