ID 113042
Author
Okubo, Akane NIHON University
Takeyasu, Kazuhiro Tokoha University
Keywords
Tourism
Izu Peninsula
Kawazu Cherry Tree
Bayesian Network
Sensitivity analysis
service marketing
Content Type
Journal Article
Description
Tourists from abroad are increasing rapidly in Japan. Kawazu town in Izu Peninsula is famous for its cherry trees. In the cherry blossom season, many tourists visit this town. The Kawazu Cherry Blossom Festival was carried out in February 2015. Our research investigation was performed during that period. In this paper, a questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors. In this research, we construct the model utilizing Bayesian Network and causal relationship is sequentially chained by the characteristics of travelers, an objective to visit Izu Peninsula in Japan and the main occasion to visit them. We analyzed them by sensitivity analysis before but some difficulty had arisen that there arises too much response when the item has small sample size. In this paper, small sample size items are deleted and sensitivity analysis is conducted after that. The problem was resolved by this operation. This analysis is well utilized in designing the strategy of service marketing for this. To confirm the findings by utilizing the new consecutive visiting records would be the future works to be investigated.
Journal Title
Journal of Computations & Modelling
ISSN
17928850
17927625
Publisher
Scienpress Ltd
Volume
9
Issue
1
Start Page
65
End Page
87
Published Date
2019-02-20
Rights
This article is distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/2.5/).
EDB ID
URL ( Publisher's Version )
FullText File
language
eng
TextVersion
Publisher
departments
Center for Innovation Education