ID 74399
Title Transcription
シキサイ ショウチョウセイ ノ シンリテキ キソ ニ カンスル イチブンセキ
Title Alternative
AN ANALYSIS ON THE PSYCHOLOGICAL FOUNDATION OF COLOR-SYMBOLISM
Author
Ito, Mitsuyo Faculty of integrated arts and sciences The University of Tokushima
Keywords
color symbolism
SD method
coefficient of resemblance of psychological image
Content Type
Departmental Bulletin Paper
Description
Certain kind of color may symbolize certain kind of concept idea.
Conventionally, the correspondence has been shown by the resemblance of
the form of profile of psychological image by the SD method.
In this research, We carried out 3 kinds of surveys to investigate
the correspondence of color and concept idea. We defined and calculated
the coefficient to show the resemblance of the psychological image that
mediates the correspondence.
Journal Title
徳島大学総合科学部人間科学研究
ISSN
09199810
NCID
AN1043724X
Volume
6
Start Page
7
End Page
12
Sort Key
7
Published Date
1998
FullText File
language
jpn