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ID 118517
Title Alternative
Issues and possibility of Carrot Marketing in Main Production Area of Tokushima Prefecture under COVID-19 Pandemic : A Case Study in Itanogun Agricultural Cooperative
Author
Keywords
Agricultural Cooperative Marketing
Carrot
COVID-19 Pandemic
Content Type
Departmental Bulletin Paper
Description
In this century, Japanese agricultural cooperatives have been in difficult situation in the respect of marketing of vegetables due to decline and the change in demand; increases for processing sector and the use of import products, to growing the power of large-scale retailers and food processors. But COVID-19 Pandemic have been changing the market since 2020. In this paper, we examine achievements and possibility of carrot marketing in main production area of Tokushima Prefecture under COVID-19 Pandemic; case study in JA-Itanogun. We find that, first, JA-Itanogun have getting better selling than before in total. Second, on the other hand, changes in demand issues these results, not caused by efforts and requirement from JA-Itanogun. Sales in 2022 show this; decline of transaction price. Results indicate that to improve the selling of carrots and to keep on farming, it should be considered that efforts are necessary to raise the price-level from current low-level led by large-scale retailers to the appropriate level for farmer.
Journal Title
Regional Science Research
ISSN
24333492
NCID
AA12809784
Volume
13
Start Page
10
End Page
18
Sort Key
10
Published Date
2023
FullText File
language
jpn
TextVersion
Publisher
departments
Bioscience and Bioindustry