徳島県における農産物直売所の検討を通じた野菜産地の販売対応に関する考察 : 阿波郡東部農協・JA夢市場を事例に

Number of farmer’s market operated by agricultural cooperative has been increasing under decline of agricultural sector in Japan. For Farmer, to achieve better selling is getting more difficult in wide-area distribution system especially for whole-sale market, they regard farmers market as important. In this paper, we examine issues and possibility of farmer’s market operated by agricultural cooperative in marketing of vegetables in Tokushima Prefecture. We find that, first, JA-Yumeichiba has increased the number of visitors and sales from its establishment in 2011 to 2015, and enabled farmer to keep on farming. Second, in this agricultural cooperative, sales for wholes sale market have been declining gradually coupled with their scale after 2015. Results indicate that to bring the success of farmers market into selling for wholesale-market is important especially for agricultural cooperative’s vegetables selling.