| ID | 118566 |
| Author |
Wu, Xueying
Kobe University
Ouyang, Tao Hua
Beihang University
Okayama, Takeshi
Kindai University
Urakami, Takuya
Kindai University
|
| Keywords | e-commerce
Japanese apparel market
firm's performance
regression analysis
|
| Content Type |
Journal Article
|
| Description | The purpose of this study is to highlight the expansion of e-commerce (EC) in the Japanese apparel market and investigates the impact of online sales on the performance of the Japanese apparel makers. Descriptive statistics and a regression analysis are used to tackle this issue. The findings of this study are as follows. First, it was clarified that the EC penetration rate of the apparel market is greater than the average of Japan as a whole and this rate is increasing. It was also revealed that EC efforts of apparel companies have a significant positive impact on the performance for relatively large companies. This indicates that the EC efforts of apparel companies are an important strategy as the EC penetration rate continues to grow steadily in the Japanese apparel market.
|
| Journal Title |
International Journal of Electronic Marketing and Retailing
|
| ISSN | 17411033
17411025
|
| Publisher | Inderscience Enterprises
|
| Volume | 14
|
| Issue | 4
|
| Start Page | 394
|
| End Page | 411
|
| Published Date | 2023-10-06
|
| Remark | 論文本文は2024-10-06以降公開予定
|
| EDB ID | |
| DOI (Published Version) | |
| URL ( Publisher's Version ) | |
| language |
eng
|
| TextVersion |
その他
|
