| ID | 117213 |
| Title Alternative | Impact of Twitter on Article Viewership
|
| Author |
Mizuno, Atsushi
St. Luke’s International Hospital|University of Pennsylvania|The Japanese Circulation Society
Kusunose, Kenya
Tokushima University
Tokushima University Educator and Researcher Directory
KAKEN Search Researchers
Kishi, Takuya
The Japanese Circulation Society|International University of Health and Welfare
Rewley, Jeffrey
University of Pennsylvania
Matsumoto, Chisa
The Japanese Circulation Society|Tokyo Medical University
Sahashi, Yuki
The Japanese Circulation Society|Gifu University|Gifu Heart Center|Yokohama City University
Ishida, Mari
The Japanese Circulation Society|Hiroshima University
Sanada, Shoji
The Japanese Circulation Society|Kobe University
Fukuda, Memori
The Japanese Circulation Society|Keio University
Sugimoto, Tadafumi
The Japanese Circulation Society|Mie University
Hirano, Miki
The Japanese Circulation Society|Kameda Medical Center
Yoneoka, Daisuke
St. Luke’s International University
Sata, Masataka
Tokushima University
Tokushima University Educator and Researcher Directory
KAKEN Search Researchers
Anzai, Toshihisa
Hokkaido University
Node, Koichi
The Japanese Circulation Society|Saga University
|
| Keywords | Journal article
Page view
Twitter
|
| Content Type |
Journal Article
|
| Description | Background: The impact of promotional tweets from the official journal account (for Circulation Journal and Circulation Reports) on article viewership has not been thoroughly evaluated.
Methods and Results: We retrospectively collected journal viewership data for Circulation Journal and Circulation Reports from March 2021 to August 2021. We compared viewership between articles with (n=15) and without (n=250) tweets. After 1 : 4 propensity score matching (15 tweeted articles and 60 non-tweeted matched controls), journal viewership metrics within 7 days of the tweeting date (and the hypothetical tweeting date), was larger in tweeted articles than non-tweeted articles (median [interquartile range] Abstract page views 89 [60–104] vs. 18 [8–41]). Conclusions: This pilot study suggests a positive relationship between journal-posted promotional tweets and article viewership. |
| Journal Title |
Circulation Journal
|
| ISSN | 13474820
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| Publisher | The Japanese Circulation Society
|
| Volume | 86
|
| Issue | 4
|
| Start Page | 715
|
| End Page | 720
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| Published Date | 2022-03-25
|
| Rights | This article is licensed under a Creative Commons [Attribution-NonCommercial-NoDerivatives 4.0 International] license. https://creativecommons.org/licenses/by-nc-nd/4.0/
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| EDB ID | |
| DOI (Published Version) | |
| URL ( Publisher's Version ) | |
| FullText File | |
| language |
eng
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| TextVersion |
Publisher
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| departments |
University Hospital
Medical Sciences
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