ID | 117677 |
Title Alternative | Valuation of latent demand for ecotourism in Shiretoko using choice-based experiments : Latent class model to capture preference diversity
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Author |
Ishizue, Yuki
Tokushima University
Kawaguchi, Yoichi
Tokushima University
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Watanabe, Kojiro
Tokushima University
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Shoji, Yasushi
Hokkaido University
Sato, Takahiro
Tokushima University
Terayama, Gen
Shiretoko Shari Association
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Keywords | Ecotourism
Latent Class Model
Choice Experiment
Shiretoko
エコツーリズム
潜在クラスモデル
選択型実験
知床
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Content Type |
Journal Article
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Description | Ecotourism could be one of the means to enhance the sustainability of the Shiretoko region in Hokkaido. To achieve this, we need to maintain the number of tourists and provide them with a satisfying ecotourism experience. The purpose of this paper is to identify the latent demand for ecotourism in Shiretoko using the Latent Class Model and to examine factors that caused differences between segments. The result of the web survey allowed us to divide the respondents into two segments with different preferences. The main factors that created this difference were; visitation experience, age, and gender. In addition, approximately 60% of the respondents who expressed interest in traveling to Shiretoko were men in their 40s or older, indicating that attracting women and younger visitors is an important issue for sustainable tourism in the future.
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Journal Title |
Journal of the City Planning Institute of Japan
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ISSN | 21850593
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Publisher | 日本都市計画学会
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Volume | 57
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Issue | 3
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Start Page | 1301
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End Page | 1308
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Published Date | 2022-10-25
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Remark | 本著作物の著作権は日本都市計画学会に帰属します。本著作物は著作者である日本都市計画学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」に従うことをお願いいたします。
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language |
jpn
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Publisher
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departments |
Science and Technology
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