ID 105926
Title Transcription
チュウゴク チンタオシ コウトウ チク ニオケル ショッピング センター ノ ゲンゴ ケイカン
Title Alternative
Linguistic landscapes of shopping moles in Huangdao area of Qingdao city in China
Author
Liu, Jie Qingdao University of Science & Technology
Keywords
Globalization
Linguistic landscape
Qingdao city
China
shopping mole
Content Type
Departmental Bulletin Paper
Description
Globalization changed the linguistic landscape of the multicultural area in the world-wide. In the present study, we surveyed the linguistic landscape of 4 shopping mole in Huangdao area of Qingdao city where the government nominated it as one of the 10 newly developing areas in China. The survey results indicate that most of the signs for guide of entrance, existence, service corner and automated cash machine are equipped with multi- linguistic signs. In contrast, considerable part of the signs of tenant shops were written in English only, probably the letters will not have a linguistic role but will act as the impressive characters of each tenant shop for younger generation. Thus, the field survey of linguistic landscapes of newly developed area indicates the consciousness of younger generation of in a respective geographic area.
Journal Title
徳島大学地域科学研究
ISSN
21867720
NCID
AA12560198
Volume
1
Start Page
57
End Page
69
Sort Key
57
Published Date
2012-02
FullText File
language
jpn
TextVersion
Publisher
departments
Liberal Arts and Sciences
Integrated Arts and Sciences