ID 110070
Title Transcription
カンジョウ プライミング ガ インショウ ケイセイ ニ オヨボス エイキョウ
Title Alternative
Effect of affective priming impression formation
Author
Matsuda, Tomohiro Institute of Socio-Arts and Sciences, Tokushima University
Keywords
Subliminal affective priming
priming effect
Impression formation
Variance of evaluation
Content Type
Departmental Bulletin Paper
Description
Impression formation and character inference are formed via cognition of facial
expression, and so on. Individual's emotional condition is thought as one of factors that
related the judgment of cognition of facial expression. Affective priming paradigm is
often used to control its condition. Many affective priming studies were applied to
cognition of expression, however, not to impression formation. Therefore, this study
discussed the following three hypotheses to examine that impression formation is
whether or not influence by subliminal affective priming. First, when prime-target
evaluation (positive verse negative) is inconsistent (Inconsistent condition), impression evaluation is influenced by prime's impression, compared with Consistent condition
that prime-target evaluation is consistent. Second, as target duration is longer, variance
of values of impression evaluation becomes smaller. Third, when target duration is
short, variance of those is small under consistent condition compared with inconsistent
condition. As a result of experiment, all hypotheses were not support. However, since
some suggestions about impression formation's speed and variance of evaluation were
thought about by the experiment, it is desired to search for priming effect further.
Journal Title
徳島大学人間科学研究
ISSN
21873968
NCID
AA12675043
Volume
23
Start Page
69
End Page
84
Sort Key
69
Published Date
2015
EDB ID
FullText File
language
jpn
TextVersion
Publisher
departments
Integrated Arts and Sciences