感情プライミングが印象形成に及ぼす影響

Impression formation and character inference are formed via cognition of facial
expression, and so on. Individual's emotional condition is thought as one of factors that
related the judgment of cognition of facial expression. Affective priming paradigm is
often used to control its condition. Many affective priming studies were applied to
cognition of expression, however, not to impression formation. Therefore, this study
discussed the following three hypotheses to examine that impression formation is
whether or not influence by subliminal affective priming. First, when prime-target
evaluation (positive verse negative) is inconsistent (Inconsistent condition), impression evaluation is influenced by prime's impression, compared with Consistent condition
that prime-target evaluation is consistent. Second, as target duration is longer, variance
of values of impression evaluation becomes smaller. Third, when target duration is
short, variance of those is small under consistent condition compared with inconsistent
condition. As a result of experiment, all hypotheses were not support. However, since
some suggestions about impression formation's speed and variance of evaluation were
thought about by the experiment, it is desired to search for priming effect further.