選択型実験を用いた知床におけるエコツーリズムの需要評価 : 潜在クラスモデルによる選好の多様性の把握

Ecotourism could be one of the means to enhance the sustainability of the Shiretoko region in Hokkaido. To achieve this, we need to maintain the number of tourists and provide them with a satisfying ecotourism experience. The purpose of this paper is to identify the latent demand for ecotourism in Shiretoko using the Latent Class Model and to examine factors that caused differences between segments. The result of the web survey allowed us to divide the respondents into two segments with different preferences. The main factors that created this difference were; visitation experience, age, and gender. In addition, approximately 60% of the respondents who expressed interest in traveling to Shiretoko were men in their 40s or older, indicating that attracting women and younger visitors is an important issue for sustainable tourism in the future.

本著作物の著作権は日本都市計画学会に帰属します。本著作物は著作者である日本都市計画学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」に従うことをお願いいたします。