| ID | 105926 |
| Title Transcription | チュウゴク チンタオシ コウトウ チク ニオケル ショッピング センター ノ ゲンゴ ケイカン
|
| Title Alternative | Linguistic landscapes of shopping moles in Huangdao area of Qingdao city in China
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| Author |
Liu, Jie
Qingdao University of Science & Technology
Owhashi, Makoto
The University of Tokushima
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Kishie, Shinsuke
The University of Tokushima
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|
| Keywords | Globalization
Linguistic landscape
Qingdao city
China
shopping mole
|
| Content Type |
Departmental Bulletin Paper
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| Description | Globalization changed the linguistic landscape of the multicultural area in the world-wide. In the present study, we surveyed the linguistic landscape of 4 shopping mole in Huangdao area of Qingdao city where the government nominated it as one of the 10 newly developing areas in China. The survey results indicate that most of the signs for guide of entrance, existence, service corner and automated cash machine are equipped with multi- linguistic signs. In contrast, considerable part of the signs of tenant shops were written in English only, probably the letters will not have a linguistic role but will act as the impressive characters of each tenant shop for younger generation. Thus, the field survey of linguistic landscapes of newly developed area indicates the consciousness of younger generation of in a respective geographic area.
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| Journal Title |
徳島大学地域科学研究
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| ISSN | 21867720
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| NCID | AA12560198
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| Volume | 1
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| Start Page | 57
|
| End Page | 69
|
| Sort Key | 57
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| Published Date | 2012-02
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| FullText File | |
| language |
jpn
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| TextVersion |
Publisher
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| departments |
Liberal Arts and Sciences
Integrated Arts and Sciences
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