スタジアムのサッカー観戦者における視的経験の空間という視座 : 徳島のプロサッカー試合による賑わい創出に向けて

The space that provides the visual experience in a stadium for soccer spectators
ensures the capacity of excitement. This space is essential and a core concept in the
“Nigiwai” design of public stadiums in local cities. Due to the limited market size of
soccer fans in localities such as Tokushima, it is a problem for professional soccer clubs
to expand their markets towards light-consumers. Thus, a “Nigiwai” design would
benefit in collecting light-consumers in local stadiums, such as Tokushima.
This paper provides a spectator’s “visual experience” model, through an examination
of previous literature on spectator sports. In this model, a spectator’s “visual
experience” is created in a form of a tourist moving from personal space to a “spectator
sports” space in a stadium. A spectator’s tourism model was built interpreting the
preview of a space theory and a consumption theory concerning spectator sports. The
model has set up the following four spaces: 1) personal space; watching a soccer game
on the television, 2) viewing space; moving location toward a stadium, 3) looking space;
location around a stadium, and 4) gazing space; location in a stadium. The conscious
spectator experiences in reality, each space buildings their “visual experience”.
The spectator’s “visual experience” acquires their literacy technique. This experience
is associated to the improvement of the quality of various services in a particular
stadium. These services also produce the particular value of a stadium. The experience
value of spectator-sport viewing can be enhanced through the concept of a
community-based “Nigiwai” design of a stadium.