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ID 113042
著者
油井, 毅 Tokushima University
Okubo, Akane NIHON University
Takeyasu, Kazuhiro Tokoha University
キーワード
Tourism
Izu Peninsula
Kawazu Cherry Tree
Bayesian Network
Sensitivity analysis
service marketing
資料タイプ
学術雑誌論文
抄録
Tourists from abroad are increasing rapidly in Japan. Kawazu town in Izu Peninsula is famous for its cherry trees. In the cherry blossom season, many tourists visit this town. The Kawazu Cherry Blossom Festival was carried out in February 2015. Our research investigation was performed during that period. In this paper, a questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors. In this research, we construct the model utilizing Bayesian Network and causal relationship is sequentially chained by the characteristics of travelers, an objective to visit Izu Peninsula in Japan and the main occasion to visit them. We analyzed them by sensitivity analysis before but some difficulty had arisen that there arises too much response when the item has small sample size. In this paper, small sample size items are deleted and sensitivity analysis is conducted after that. The problem was resolved by this operation. This analysis is well utilized in designing the strategy of service marketing for this. To confirm the findings by utilizing the new consecutive visiting records would be the future works to be investigated.
掲載誌名
Journal of Computations & Modelling
ISSN
17928850
17927625
出版者
Scienpress Ltd
9
1
開始ページ
65
終了ページ
87
発行日
2019-02-20
権利情報
This article is distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/2.5/).
EDB ID
出版社版URL
フルテキストファイル
言語
eng
著者版フラグ
出版社版
部局
創新教育センター