中国青島市黄島地区におけるショッピングセンターの言語景観

Globalization changed the linguistic landscape of the multicultural area in the world-wide. In the present study, we surveyed the linguistic landscape of 4 shopping mole in Huangdao area of Qingdao city where the government nominated it as one of the 10 newly developing areas in China. The survey results indicate that most of the signs for guide of entrance, existence, service corner and automated cash machine are equipped with multi- linguistic signs. In contrast, considerable part of the signs of tenant shops were written in English only, probably the letters will not have a linguistic role but will act as the impressive characters of each tenant shop for younger generation. Thus, the field survey of linguistic landscapes of newly developed area indicates the consciousness of younger generation of in a respective geographic area.